Amazon & marketplace operations
The everyday work behind an Amazon account: Seller Central, FBA, PPC, listings, A+ content, pricing and inventory. Experience managing both individual brands and a portfolio of five private-label brands.
Ecommerce · Sourcing · Acquisitions
Ecommerce. Sourcing.
Acquisitions.
I’m Sunit Vaswani. My experience spans Amazon operations, global sourcing and digital business ownership. I built and sold Uno Casa, and have invested in websites alongside my ecommerce and consulting work.
Over 15 years working with suppliers, brands and international teams. Founder of Uno Casa. Former Head of Commerce within Darton Group.
Based in Chiang Mai, Thailand
Sunit VaswaniEcommerce & marketplace operations
15+ Years in ecommerce & sourcing
5 brands Managed as Online Director at Darton
100+ Students coached in ecommerce
Built & sold Uno Casa · August 2018
About me
An operator.
And a founder.
I started in international sourcing, working with manufacturers in China and buyers overseas. Later, I built my own Amazon business, taking responsibility for everything from the first product sample to the final delivery and the P&L.
Since selling Uno Casa, I’ve managed multiple consumer brands at Darton and worked independently with businesses and entrepreneurs. That mix of founder and operator experience shapes how I approach the work: supplier decisions, advertising, inventory and margins need to make sense together.
LinkedIn profile More about my backgroundAreas of expertise
What I do.
Hands-on experience across the product journey, from finding a supplier to managing marketplace operations.
Sourcing & product development
Finding manufacturing partners and turning a product idea into a production run. My work covers China and Southeast Asia sourcing, supplier evaluation, negotiations, prototypes, tooling and packaging.
Supply chain & ecommerce operations
Connecting production schedules with stock requirements and marketplace demand. Inventory planning, international freight, 3PL coordination and FBA deliveries, alongside commercial reporting and team coordination.
Business ownership & acquisitions
Experience as a founder and website investor. I built and operated Uno Casa before selling the business to SBL Digital in 2018. My website investments include Home Pole Dance and Cycling Fly.
Work with me
Focused consulting support
A clear scope, a written review and practical next steps for your account or sourcing decision.
Amazon Marketplace Operations Audit
A structured review of your Amazon account, with a prioritized action plan across listings, PPC, inventory and account operations.
Read moreSupplier Sourcing & Quotation Evaluation
A practical review of supplier candidates and quotations, showing what is comparable, what is missing and what to clarify before an order.
Read moreWebsites
Website operations.
I advise on Shopify stores and work on website operations, content and SEO. My own website projects include Sports Hobby Box and The Pet Calculator.
Shopify consulting & store operations
Practical advice for ecommerce businesses using Shopify. My work with Yummy Maternity was advisory, helping the business with Shopify at a consulting level.
Content & SEO
Content planning, keyword research, page structure and on-page SEO. Work that helps people find the right information and understand what a website offers.
Website ownership & acquisitions
Experience building websites and purchasing established ones, including Home Pole Dance and Cycling Fly.
Website projects & purchases
The business I built · 2012–2018
I built and sold
Uno Casa.
I built and operated an Amazon private-label kitchenware business. I sourced manufacturers in China, developed products, managed production and packaging, and coordinated international freight and Amazon FBA.
It meant owning the whole operation, including costs, stock and profitability. I sold the business and its assets to SBL Digital in August 2018.
~$350kPeak annual revenueApproximate, based on personal recollection.
Aug 2018Business sold
Case studies
Selected work
Uno Casa: building and selling an Amazon brand
Founder experience across kitchenware development, China sourcing, manufacturing, international logistics and Amazon FBA, followed by a business sale.
Read moreDarton: managing brands and Amazon operations
Two distinct roles: five-brand marketplace operations in 2019–2020 and Amazon US and Canada account management in 2024–2026.
Read moreWebsite ownership: building and acquiring sites
Website projects including Sports Hobby Box and The Pet Calculator, and purchases of Home Pole Dance and Cycling Fly.
Read moreProfessional experience
Where I’ve worked.
Aug 2024 — Jan 2026
Head of Commerce
Home Design Solutions Limited · Darton Group
Managed Amazon US and Canada operations for a consumer electronics brand. Responsible for PPC, listings, pricing, inventory and account management, with monthly P&L reporting and coordination across sourcing, creative assets and fulfillment.
Apr 2020 — Jul 2024
Ecommerce Coach & Sourcing Consultant
Independent
Supported businesses with sourcing, production coordination and Amazon launches. Coached more than 100 students through structured 6–12 month ecommerce programs with AtoZ Formula and Knowledge Source.
Coaching
Structured ecommerce education with AtoZ Formula and Knowledge Source.
Brand management
Managed Toybox and Beauty Care Wear, a brand selling cotton gloves.
Toybox ↗
Beauty Care Wear
Consulting
Provided Shopify advice and consulting for Yummy Maternity.
Websites I built
Built Sports Hobby Box and The Pet Calculator.
Websites I purchased
Purchased Home Pole Dance and Cycling Fly.
Jan 2019 — Jan 2020
Online Director
Managed five private-label consumer brands across Amazon US and Wayfair. Oversaw listings, advertising, pricing and fulfillment, coordinating product managers, logistics providers and cross-functional teams of 15+.
2012 — 2018
Founder & Owner
Built and operated an Amazon private-label kitchenware business, managing product development, China sourcing, manufacturing, inventory and logistics. Sold the business and its assets to SBL Digital in August 2018.
Dec 2008 — Dec 2011
Import Director
Winner Max HK Limited · Max Sales Group
Managed the Hong Kong sourcing office for a US importer, overseeing supplier relationships, product sourcing, order placement and production coordination. Worked with manufacturers and designers on private-label consumer products for US retail, including the Fine Life Products brand.
Fine Life Products on Facebook ↗ Instagram ↗
Sep 2005 — May 2008
Marketing Executive
Sanwin Industries
Started as a Sourcing Assistant and was promoted in 2006 to manage a major US importer account. Sourced private-label consumer products from China for international buyers and coordinated product requirements, buyer communication and sample shipments.
Amazon & sourcing
Practical articles
How to verify a manufacturer before placing an order
A practical way to check supplier identity, production capability, samples and unresolved risks before committing to a purchase.
Read moreHow to compare supplier quotations fairly
Normalize specifications, order quantities, packaging, freight scope and payment terms before choosing a supplier.
Read moreHow to write an RFQ suppliers can quote accurately
The product brief, quantities, packaging details and commercial questions that make a sourcing request useful.
Read moreWhat to review in an Amazon seller account
An operations-first review of account health, listings, inventory, PPC and commercial reporting, without confusing sales with profit.
Read moreLet’s connect
Get in touch.
Have a question about Amazon, sourcing or ecommerce operations? Tell me what you’re working on.