About me
My background connects product development, international sourcing and the day-to-day work of selling online.
About me
I started in international sourcing, working with manufacturers in China and buyers overseas. Later, I built my own Amazon business, taking responsibility for everything from the first product sample to the final delivery and the P&L.
Since selling Uno Casa, I’ve managed multiple consumer brands at Darton and worked independently with businesses and entrepreneurs. That mix of founder and operator experience shapes how I approach the work: supplier decisions, advertising, inventory and margins need to make sense together.
LinkedIn profile More about my backgroundProfessional experience
Aug 2024 — Jan 2026
Home Design Solutions Limited · Darton Group
Managed Amazon US and Canada operations for a consumer electronics brand. Responsible for PPC, listings, pricing, inventory and account management, with monthly P&L reporting and coordination across sourcing, creative assets and fulfillment.
Apr 2020 — Jul 2024
Independent
Supported businesses with sourcing, production coordination and Amazon launches. Coached more than 100 students through structured 6–12 month ecommerce programs with AtoZ Formula and Knowledge Source.
Structured ecommerce education with AtoZ Formula and Knowledge Source.
Managed Toybox and Beauty Care Wear, a brand selling cotton gloves.
Toybox ↗
Beauty Care WearProvided Shopify advice and consulting for Yummy Maternity.
Built Sports Hobby Box and The Pet Calculator.
Purchased Home Pole Dance and Cycling Fly.
Jan 2019 — Jan 2020
Managed five private-label consumer brands across Amazon US and Wayfair. Oversaw listings, advertising, pricing and fulfillment, coordinating product managers, logistics providers and cross-functional teams of 15+.
2012 — 2018
Built and operated an Amazon private-label kitchenware business, managing product development, China sourcing, manufacturing, inventory and logistics. Sold the business and its assets to SBL Digital in August 2018.
Dec 2008 — Dec 2011
Winner Max HK Limited · Max Sales Group
Managed the Hong Kong sourcing office for a US importer, overseeing supplier relationships, product sourcing, order placement and production coordination. Worked with manufacturers and designers on private-label consumer products for US retail, including the Fine Life Products brand.
Fine Life Products on Facebook ↗ Instagram ↗
Sep 2005 — May 2008
Sanwin Industries
Started as a Sourcing Assistant and was promoted in 2006 to manage a major US importer account. Sourced private-label consumer products from China for international buyers and coordinated product requirements, buyer communication and sample shipments.
Let’s connect
Have a question about Amazon, sourcing or ecommerce operations? Tell me what you’re working on.
