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Sunit Vaswani
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Case study

Darton: managing brands and Amazon operations

Two distinct roles: five-brand marketplace operations in 2019–2020 and Amazon US and Canada account management in 2024–2026.

Two separate roles within the group

My work with Darton covered two periods with different responsibilities. The first was Online Director from January 2019 to January 2020. I later returned as Head of Commerce at Home Design Solutions Limited, within Darton Group, from August 2024 to January 2026.

Online Director: five private-label brands

I managed ecommerce operations across five in-house consumer brands on Amazon US and Wayfair. The portfolio covered lighting, luggage, garden and home categories.

Responsibilities included marketplace launches, product listings, A+ content, PPC, pricing and fulfillment coordination. I worked with product managers responsible for factory communication to align product availability and production schedules with marketplace requirements.

The role also involved managing 3PL and freight-forwarder relationships, customs-clearance coordination and Amazon FBA deliveries. I coordinated with cross-functional teams of more than 15 people across design, production, compliance and fulfillment.

Head of Commerce: Amazon US and Canada

In the later role, I managed Amazon US and Canada operations for a consumer electronics brand. The work included PPC, product listings, A+ content, pricing, inventory and account management.

I prepared monthly P&L reports to support commercial decisions and coordinated creative assets with designers. Sourcing, inventory planning and fulfillment were part of the same operational picture. I also attended trade shows in China and the United States to identify products and build supplier relationships.

Account sales context

The following are total account sales figures from the later role:

MonthTotal account sales
October 2025$17,965
November 2025$36,610
December 2025$42,562

These are account sales, not advertising-attributed sales or profit. They do not establish a PPC efficiency improvement or isolate the contribution of any one person or operational change. No ACOS, ROAS or margin improvement is claimed here.

What this experience demonstrates

The five-brand role involved managing competing marketplace and fulfillment priorities across a portfolio. The later role involved hands-on account management across two Amazon marketplaces, with reporting and coordination across advertising, listings and stock.

That combination is relevant when an account needs more than isolated listing edits or campaign changes. The Amazon Marketplace Operations Audit follows that broader operational view.

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